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When it comes to the model you want to use for your coaching business, you may have given this some careful consideration already and have an idea of the type of model you’d like to go with, or you may not have considered it at all.

However, choosing this right from the beginning can really help you get the overall structure of your business right and can even help you keep you focused when it comes to your marketing efforts because your overall goals will be more aligned with your business model and will be designed to work with it.

In this post, we want to share some of the most common models for a coaching business to help give you some ideas to see what could work best for you. It’s important to remember that although there are different ways of doing things, there’s certainly no right or wrong way – only what works for you, and just because you choose one model, doesn’t mean you have to stay with it forever if you feel it’s not working for you because business is all about testing things out to see what truly works for you in the long term.


This is the original coaching model and is still heavily in use today – especially in types of coaching where direct and one to one contact is really required, such as sports coaching. However, even in every other form of coaching, such as business coaching and health coaching, the one to one model is still very popular and highly effective.

The drawbacks of the one to one model is that because you’ll be working with clients individually, you will only be able to have a maximum number of clients each day because you’ll need to dedicate a set amount of time to them. However, it can be a great way to build a recurring income since you can sell your clients a package for a minimum term instead of individual sessions, and thanks to the internet, you can now work with clients in a one to one setting without being in the same room or country as them.


Group coaching is a hugely popular method and is often used in combination with one to one coaching. This is especially popular for business coaching where the clients are perhaps enrolled in a program together and get a set amount of time with the coach each week in a group setting to work through aspects of the program.


If you’ve gained a good amount of coaching experience or even specific subject knowledge, then creating a digital course or niche-specific blog around this and providing an element of coaching in this can be a great way to go if you’re tight on time and want to reach a wider audience without working round the clock. This is a perfect model for those looking to build a side hustle, for example.


Events often involve the coaching of a group either in a room or from the stage as a speaker, and like one to one coaching, this is very time heavy, but can be extremely lucrative and allow you to reach a much wider audience whilst working significantly less than you would if you were coaching clients individually.